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Faith and Fortune: How India’s Religious Economy Powers Society and Business https://medium.com/@neeraj.fw/
The business of religion in India is a massive, rapidly expanding sector, with the religious and spiritual market estimated at $58.56 billion in 2024 and projected to reach $151.89 billion by 2034. Driven by temples, religious tourism, astrology, and spiritual goods, this economy represents roughly 2.3% of India's GDP, often growing faster than the overall economy. 
Key aspects of the religious economy in India include:
Temple Economies: Major temples generate massive revenues, with institutions like Tirumala Tirupati collecting over ₹3,000 crore annually and the Ram Temple in Ayodhya receiving ₹5,450 crore in donations in 2021.
Religious Tourism: Pilgrimage sites are hubs for high-demand services, including transport, hospitality, and specialized, tiered "VIP" darshan, driving local economies.
Commercialization of Faith: The sector includes the sale of merchandise (idols, calendars, jewelry), online puja services, and spiritual wellness products.
Influence and Scope: Religious organizations often operate as large, institutionalized entities, with significant landholdings and financial power. 
While fueling economic activity and employment, this sector has also faced criticism regarding the commercialization of, and manipulation of faith by, self-proclaimed spiritual leaders. "
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